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Profile Building

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Sophic Services profile-building PR campaigns encompass a variety of creative, tried-and-tested tactics and act as the foundation of our clients’ PR outreach. It’s very simple. We ensure all audiences are familiar with your business ethos, what you are seeking to achieve and where you sit within the market.

It is very important that there be a synergy between every single social profile that represents your business. If the message and tone is different from one social network to the next it can create brand confusion. Sophic Services will ensure that all of your social profiles accurately reflect your business and brand.

You get a team with decades of experience in managing a busy press office. Producing press releases, news campaigns, press tours, conferences and launches is nothing new to us. These profile building tactics are the bread and butter of any successful PR campaign. With experienced journalists as part of our management team, editorial opportunities campaigns are easy to manage. We know how to sell you to the press.

We never sit back and watch your competitors lead the news agenda. It’s our job to take the lead on your behalf and ensure that others follow. To this end we employ ‘competitor ambush’, ‘competitor monitoring’ and ‘competitor war-room’ profile-building tactics.